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What's new around Google reviews

What is changing at Google, what it means for your profile and what we conclude from it.

Google

Google tightens its checks on fake reviews

Google has announced that it will pursue fake reviews and review farms more consistently. Profiles that work with purchased reviews now risk a clearly visible warning on the business profile and, in the worst case, a temporary suspension of new reviews.

For honestly operating businesses that's good news: reports about obvious fake profiles are, in our experience, processed faster, and the success rate for well-documented cases has risen in recent weeks.

At the same time: anyone who buys reviews or specifically asks only satisfied customers for a review now risks more than before. We strongly advise against it.

Autohaus BrennerCar dealership · Hamburg
3.9
106 reviews
5
4
3
2
1
Reviews checked106fully analysed
Flagged14policy violations possible
Violations by category
No customer contact38 %
Insult / defamation21 %
Competitor14 %
Spam & off-topic11 %
Mix-up9 %
Ex-employee7 %
Timeline
  1. Check completedtoday
  2. Submission to Googlein 1–2 working days
  3. Google's decision2–6 weeks
First check · Resultwithin 24 h
All (106)Flagged (14)New (3)
MM
Max M.3 days ago
Newly detected

Never again! Rude and overpriced. Stay away from this place.

No customer contact verifiable
AN
Anonymous user1 week ago
Checkable

Total rip-off, the competition is much better. Go somewhere else.

Competitor / advertising
TW
T. Weber3 weeks ago
Checkable

The owner is an idiot and the staff are all incompetent.

Insulting content
JK
Jana K.2 weeks ago
Checkable

Very friendly team, fast service and fair prices. Happy to come back!

LS
Lena S.1 month ago
Checkable

The wait was too long, but the result was okay in the end.

5 of 106 reviewsShow all

  • ChecksAutomatic detection of review farms and bulk reviews is being expanded
  • ProfileVisible warnings when purchased reviews are suspected
  • SuspensionTemporary pause of new reviews on suspicious profiles

Service

Live status for every submitted review

From now on you can see the current processing stage for every submitted review: submitted, under review by Google, no longer visible or resubmitted. With every status change you automatically receive a short e-mail – on request also via WhatsApp.

That eliminates the need to ask, and billing becomes traceable: only what has reached the status "no longer visible" is charged.

For businesses with several locations we summarise all cases in a monthly report, sorted by location.

Google Business Profile · MunichRistorante Da Marco 4.6 · 312 reviews
Last 90 days Check reviews
Submitted34since order start
No longer visible2882 % of submitted
Under review by Google6Ø 6 days processing
Rating trend3.9 → 4.6+0.7 stars
Reviews no longer visiblelast 8 weeks
Most common violationsLast 90 days
No customer contact38 %
Insult / defamation21 %
Competitor14 %
Spam & off-topic11 %
Mix-up9 %
Ex-employee7 %
Based on 34 submitted reviews · one main reason per review
Processing queueNewly detected
MM
Max M.3 days ago
No longer visible
No customer contact verifiable
AN
Anonymous user1 week ago
Under review by Google
Competitor / advertising
JK
Jana K.2 weeks ago
Submitted
TW
T. Weber3 weeks ago
Checkable
Insulting content

  • StatusFour clearly defined processing stages per review
  • NotificationE-mail or WhatsApp message at every status change
  • ReportMonthly overview for businesses with several locations

Google

New reporting categories in the Google Business Profile

Google has reworked the options for reporting a review. Besides "spam" and "inappropriate", conflicts of interest (competitors, employees), mix-ups and off-topic content can now be specified more precisely.

The right category is decisive: a former employee's review reported as "spam" is often rejected, while the same report under "conflict of interest" with a short justification has good chances.

We've adapted our submission processes accordingly and assign every review to the matching category before reporting it.

Selected review
MM
Max M.3 days ago
Checkable

Never again! Rude and overpriced. Stay away from this place.

No customer contact verifiable
TW
T. Weber3 weeks ago
Submitted

The owner is an idiot and the staff are all incompetent.

Insulting content
Evidence
PDFAppointments_July.pdf Uploaded
PDFInvoices_Q3.pdf Uploaded
PNGScreenshot_review.png Uploaded
Timeline
  1. Check completedtoday
  2. Submission to Googlein 1–2 working days
  3. Google's decision2–6 weeks
Prepare reportReview #A-1021 · Max M. · 1 star
3 attachments
Policy violation
No customer contact verifiable
Insult / defamation
Competitor or advertising
Mix-up
Spam & off-topic
Justification (documented)
After checking the customer records (invoices, appointments, contacts), no transaction can be assigned to the account “Max M.”. The review contains no verifiable details of a visit …
Chance of successhigh · 82 %
Official Google reporting channel · GDPR-compliantSubmit to Google

  • CategoriesSeparate options for conflict of interest, mix-up and off-topic
  • JustificationFree-text field for additional notes when several categories apply

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Google Business Profile · MunichRistorante Da Marco 4.6 · 312 reviews
Last 90 days Check reviews
Submitted34since order start
No longer visible2882 % of submitted
Under review by Google6Ø 6 days processing
Rating trend3.9 → 4.6+0.7 stars
Reviews no longer visiblelast 8 weeks
Most common violationsLast 90 days
No customer contact38 %
Insult / defamation21 %
Competitor14 %
Spam & off-topic11 %
Mix-up9 %
Ex-employee7 %
Based on 34 submitted reviews · one main reason per review
Processing queueNewly detected
MM
Max M.3 days ago
No longer visible
No customer contact verifiable
AN
Anonymous user1 week ago
Under review by Google
Competitor / advertising
JK
Jana K.2 weeks ago
Submitted
TW
T. Weber3 weeks ago
Checkable
Insulting content
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